How AI Built This | SmartPortfolios Process

8-STEP PROCESS

How It Was Built

Parallel AI agents executed the full campaign creation workflow simultaneously

1

Strategy Research

AI analyzed eToro's 65+ SmartPortfolios, competitive landscape (Wealthfront, Betterment), and identified 4 target personas: Beginner, Passive, Thematic, and Retirement planners.

2

Copy Creation

Generated 4 Facebook ad variations (Trust, Simplicity, Thematic, Beginner angles), 3-email nurture sequence, full landing page copy — all in British English per eToro style guide.

3

Creative Generation

4 banner variants created using HTML/CSS rendering pipeline and image editing agents, following eToro brand guidelines precisely.

4

Compliance Check

Automated verification against FCA and CySEC regulatory requirements, disclaimer matrix, and cross-border policy using dedicated compliance agents.

5

Localization

Translated to DE, FR, IT, ES with region-appropriate compliance adjustments and cultural adaptations.

6

Landing Page Build

Full responsive landing page with Tailwind CSS, interactive elements, and deployed to Vercel for instant global CDN access.

7

Analytics Setup

UTM tracking plan, conversion events, KPI targets, and attribution model for performance optimization.

8

Campaign Structure

Facebook Ads deployment plan with audience targeting, budget allocation, A/B test priorities, and scaling strategy.

Tools & Technology

The AI stack that made this possible

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AI Models

Claude Opus 4.6 (strategy, copy, compliance) • Grok 4.2 (research, generation)

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OpenClaw Platform

AI agent orchestration, sub-agent parallel execution, file system integration, deployment automation

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CMOClaw Agent

Specialized marketing AI agent with eToro brand knowledge, regulatory compliance skills, and creative pipelines

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Vercel Deployment

Instant global CDN deployment with preview URLs and edge functions

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Tailwind CSS + Brand Kit

Rapid UI development matching eToro design system (#000021, #13C636)

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Regulatory Skills

Automated checks against 7 eToro compliance files (FCA, CySEC, disclaimers)

LIVE PLATFORM

Product Screenshots

Real eToro SmartPortfolios UI from the platform (mobile + desktop)

SmartPortfolios Discovery (Mobile)

Core entry point showing curated portfolios

Discover Page (Mobile)

Discover Page (Desktop)

Home Screen (Mobile)

Portfolio View (Mobile)

Click any image to enlarge • Sourced from official eToro product interface

CREATIVE PIPELINE

Figma Integration

Figma API-driven banner creation workflow (example from Copy Trading FCA campaign)

Figma Template v1

Base structure with eToro branding

Figma Template v2

Variant with updated headline & assets

Figma Template v3

Final iteration with compliance elements

These Figma templates demonstrate the API-driven creative workflow used across eToro campaigns. Agents edit templates directly via Figma API for rapid, brand-compliant asset generation.

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"100 campaigns per day"

— eToro's vision for scaling marketing through AI automation. This SmartPortfolios campaign is proof of concept that it's already possible today.

Built by CMOClaw • Powered by OpenClaw